{"title":"V-Flats","description":"\u003cp\u003e\u003cspan lang=\"EN-US\" class=\"TextRun SCXW261173159 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW261173159 BCX8\"\u003eA\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW261173159 BCX8\"\u003eportable\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW261173159 BCX8\"\u003eV-Flat\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW261173159 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003ewith\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW261173159 BCX8\"\u003ecollapsible frame and\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW261173159 BCX8\"\u003ewashable fabric\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW261173159 BCX8\"\u003ebuilt\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW261173159 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003efor photographers and\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW261173159 BCX8\"\u003ecreators\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW261173159 BCX8\"\u003ewho need consistent results anywhere they shoot.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"v-flat-fabric-white","title":"V-Flat Fabric (White)","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWashable Fabric: \u003c\/strong\u003eStretchable white fabric does not warp, dent, or fade and machine washes clean, so it is always ready for the next shoot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBounce Light for Soft Fill:\u003c\/strong\u003e White fabric bounces light for soft, flattering fill on headshots and interviews, or fold the two sides into a book light for even illumination across your subject or background\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse as a Backdrop: \u003c\/strong\u003eAttached to the Westcott V-Flat frame, the white fabric lets you set up a backdrop or wedge wall to separate your subject from a busy or unflattering environment\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Westcott","offers":[{"title":"Default Title","offer_id":52169717645543,"sku":"5410","price":69.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/2502\/4999\/files\/5410.jpg?v=1781811291"},{"product_id":"v-flat-fabric-black","title":"V-Flat Fabric (Black)","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWashable Fabric:\u003c\/strong\u003e Stretchable black fabric does not warp, dent, or fade and machine washes clean, so it is always ready for the next shoot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShadow, Contrast, and Control:\u003c\/strong\u003e Black fabric absorbs light to deepen shadows and sculpt faces with contrast, flag stray light, block windows, and control spill\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse as a Backdrop: \u003c\/strong\u003eAttached to the Westcott V-Flat frame, the black fabric lets you set up a backdrop or wedge wall to separate your subject from a busy or unflattering environment\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Westcott","offers":[{"title":"Default Title","offer_id":52169913762023,"sku":"5411","price":69.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/2502\/4999\/files\/5411.jpg?v=1781811318"},{"product_id":"v-flat-white","title":"V-Flat (White)","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull Size, Built to Travel: \u003c\/strong\u003eThe V-Flat opens to 82\" x 84\" for full-length coverage and packs into a slim 45\" x 9\" x 6\" carry case for easy transport\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBounce Light for Soft Fill:\u003c\/strong\u003e White fabric reflects light for soft, flattering fill on headshots and interviews, or Folds into a book light for even illumination across your subject or background\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreate an Instant Background:\u003c\/strong\u003e Set up a freestanding backdrop or wedge wall\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWashable Fabric: \u003c\/strong\u003eStretchable fabric does not warp, dent, or fade and machine washes clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollapsible Frame, Built to Last: \u003c\/strong\u003eConstructed from durable aluminum to handle repeated setup, breakdown, and travel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrecise Light Shaping:\u003c\/strong\u003e Fold the two 41\" x 84\" sides anywhere from 15 to 180 degrees without repositioning your main light source\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSetup in Under 5 Minutes: \u003c\/strong\u003eThe V-Flat assembles without tools so one person can go from carry case to shooting in minutes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdd Black Fabric:\u003c\/strong\u003e Black fabric available separately for negative fill, flagging, and blocking light\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSecure Support Feet: \u003c\/strong\u003eMagnetic support feet grip the frame securely and rubber bases hold its position throughout the shoot\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Westcott","offers":[{"title":"Default Title","offer_id":52170099982567,"sku":"5412","price":269.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/2502\/4999\/files\/5412.jpg?v=1781811407"},{"product_id":"v-flat-black","title":"V-Flat (Black)","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull Size, Easy to Transport:\u003c\/strong\u003e The V-Flat opens to 82\" x 84\" for full-length coverage and packs into a slim 45\" x 9\" x 6\" carry case for easy transport\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShadow, Contrast, and Control: \u003c\/strong\u003eBlack fabric absorbs light to deepen shadows and sculpt faces with contrast, flag stray light, block windows, and control spill\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreate an Instant Background:\u003c\/strong\u003e Set up a freestanding backdrop or wedge wall\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWashable Fabric:\u003c\/strong\u003e Stretchable fabric does not warp, dent, or fade and machine washes clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollapsible Frame, Built to Last:\u003c\/strong\u003e Constructed from durable aluminum to handle repeated setup, breakdown, and travel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrecise Light Shaping:\u003c\/strong\u003e Fold the two 41\" x 84\" sides anywhere from 15 to 180 degrees without repositioning your main light source\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSetup in Under 5 Minutes: \u003c\/strong\u003eThe V-Flat assembles without tools so one person can go from carry case to shooting in minutes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdd White Fabric: \u003c\/strong\u003eWhite fabric available separately for soft, flattering fill light\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSecure Support Feet: \u003c\/strong\u003eMagnetic support feet grip the frame securely and rubber bases hold its position throughout the shoot\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Westcott","offers":[{"title":"Default Title","offer_id":52170193502439,"sku":"5413","price":269.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/2502\/4999\/files\/5413.jpg?v=1781813873"},{"product_id":"v-flat-2-pack","title":"V-Flat (2-Pack)","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull Size, Easy to Transport: \u003c\/strong\u003eThe V-Flat opens to 82\" x 84\" for full-length coverage and packs into a slim 45\" x 9\" x 6\" carry case for easy transport\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Systems in One Kit:\u003c\/strong\u003e Includes two frames, one black and one white fabric, and two carry cases for simultaneous setups and two-sided configurations\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eControl Light Anywhere: \u003c\/strong\u003eBounce soft fill, add negative fill for contrast and depth, flag stray light, block windows, set up a book light, or use it as a freestanding backdrop\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWashable Fabric:\u003c\/strong\u003e Stretchable fabric does not warp, dent, or fade and machine washes clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollapsible Frame, Built to Last: \u003c\/strong\u003eConstructed from durable aluminum to handle repeated setup, breakdown, and travel\u003c\/li\u003e\n\u003cli\u003ePrecise Light Shaping: Fold the two 41\" x 84\" sides anywhere from 15 to 180 degrees without repositioning your main light source\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSetup in Under 5 Minutes:\u003c\/strong\u003e The V-Flat assembles without tools so one person can go from carry case to shooting in minutes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSwap Surfaces in Seconds:\u003c\/strong\u003e Black and white fabrics slide on and off the frame without teardown so you can adapt instantly as your lighting direction changes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSecure Support Feet: \u003c\/strong\u003eMagnetic support feet grip the frame securely and rubber bases hold its position throughout the shoot\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Westcott","offers":[{"title":"Default Title","offer_id":52170248683751,"sku":"5414","price":489.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/2502\/4999\/files\/5414.jpg?v=1781816439"},{"product_id":"v-flat-white-black","title":"V-Flat (White \u0026 Black)","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull Size, Easy to Transport: \u003c\/strong\u003eThe V-Flat opens to 82\" x 84\" for full-length coverage and packs into a slim 45\" x 9\" x 6\" carry case for easy transport\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eControl Light Anywhere:\u003c\/strong\u003e Bounce soft fill, add negative fill for contrast and depth, flag stray light, block windows, set up a book light, or use it as a freestanding backdrop\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWashable Fabric\u003c\/strong\u003e: Stretchable fabric does not warp, dent, or fade and machine washes clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollapsible Frame, Built to Last: \u003c\/strong\u003eConstructed from durable aluminum to handle repeated setup, breakdown, and travel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrecise Light Shaping: \u003c\/strong\u003eFold the two 41\" x 84\" sides anywhere from 15 to 180 degrees without repositioning your main light source\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSetup in Under 5 Minutes:\u003c\/strong\u003e The V-Flat assembles without tools so one person can go from carry case to shooting in minutes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSwap Surfaces in Seconds: \u003c\/strong\u003eBlack and white fabrics slide on and off the frame without teardown so you can adapt instantly as your lighting direction changes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSecure Support Feet: \u003c\/strong\u003eMagnetic support feet grip the frame securely and rubber bases hold its position throughout the shoot\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Westcott","offers":[{"title":"Default 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